Once you are given the responsibility of managing an event, we know what the burden you have on your heads until that event finishes, and sometimes even after that. You got to select the best place for the event, you got to select the best menu, the best sounds, the decorations and the list goes on. But, have you ever thought about the starting point of all these selections? What if we say it all starts with the guest list? Yes, it is. Here is why. Suppose you are a brand manager and you want to have a product launched. When you are designing the product, it is designed in such a way that it matches its target market. The advertisements are designed addressing the desires of the target market, and everything is dependent on it. In the same way, when planning and managing an event, your key focus should always be on your target market- that is the ones who would turn up for the event. This is exactly why the guest list is critically important when making selections with regards to any event. Even in selecting event venues, and then selecting the sounds and decoration suppliers, the guest list matters, because if they do not feel wow on the day of the event, you are a failure as the event planner and the manager. Here are some key aspects where the guest list plays an important role.
The food menu
Suppose the menu you select is non veg, and you have a vegetarian guest out there at the event. Venues hardly facilitate quick adjustments when it comes to pre-selected menus, and if this happens to you, it will be a total disaster. Worse luck is if that vegetarian makes a big fuss about this and ruins the event through his/her bad comments passed. So, when you are getting the confirmations, better if you could get a confirmation as to whether he/ she is a non-veg. This will always help you to play on the safe side. If you can’t do this, the make sure you have some reservations for possible non-veg guests as well.
If you have the guest list with you, so you know who will represent the majority at the event- whether it is ladies or gents. If it is gents, so you know the bar Prahran will have to be arranged and you will have to decide on the brands that should be served. If it is ladies, then it is the same, you will have to decide the time that wine should reach them, and of course the brands. Likewise, the guest list is important simply to understand your target audience. Because at the end of the day, a good event is eventually a good experience.